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Welcome to the April issue of K-COMM's Communication Alert. These emails will be your insight to public policy, political updates, Internet Marketing news and the latest information regarding K-COMM.

In this issue...
  • Internet Marketing Association (IMA) Hosts Most Successful Event to Date: Hundreds Attend as Google AdWords Global Director Gives Commanding Keynote Presentation in San Francisco
  • Field Report: Sinan Kanatsiz Speaks at UCLA
  • Hall of Fame: Sinan Kanatsiz Becomes Youngest Recipient in History to Win Santa Ana College Alumni Hall of Fame Achievement Award
  • K-Comm Co-Hosts Spectacular Wealthy 100 Reception: GR Capital and KPMG Share Stage with K-Comm for Triumphant Orange County Chapter of the Wealthy 100 Meeting
  • K-COMM New Accounts: K-Comm Signed for Public Relations, Marketing and Public Affairs with 8e6 Technologies, Best Best & Krieger and DG2L TechnologiesA
  • We Thought You should Know: The Making of an Effective Newsletter
  • Job Opportunities: K-Comm is Hiring 5 More Public Relations Specialists – Job Listing Posted Below

    Internet Marketing Association (IMA) Hosts Most Successful Event to Date:.

    Hundreds Attend pack the room as Google AdWords Global Director Gives Commanding Keynote Presentation in San Francisco

    More than 200 attendees from all over the world were on hand at the Grand Hyatt San Francisco on April 26th where the Internet Marketing Association hosted an exclusive event, “The Future of Internet Marketing” with the much anticipated keynote presentation by Google, Inc. Among the industry leaders that spoke at the event were: Paul Myer, President of 8e6 Technologies, who covered the topic of Internet filtering; Father Bernard McCoy, O.Cist, CEO of LaserMonks, presenting on how his company made millions from effective Internet marketing; and Sinan Kanatsiz, Chairman of the IMA, spoke about this year’s Internet marketing forecast. Pete Elliot, Director of Marketing for KEY Information Systems, shared on the topic of IBM’s e-marketing success; Chris Baggott, Co-Founder and Chief Marketing Officer of ExactTarget, discussed e-mail marketing; and Clarence So, Vice President & General Manager of salesforce.com spoke about the importance of Customer Relationship Management (CRM). Ending the evening on an extremely high note, David Fischer, Global Director for Google AdWords, shared his expertise on the current state of Internet marketing and its forecasted future growth.

    As the IMA proves its validity and continues to build its momentum with such a successful event, plans are underway for several more seminars in various cities throughout the U.S. Please check the IMA Web site on a frequent basis to find out when and where the next event will be. www.imanetwork.org

    Field Report:.

    Sinan Kanatsiz Speaks at UCLA

    On April 20th, K-Comm Chairman and CEO Sinan Kanatsiz gave a speech to the Executive MBA School at UCLA. Sinan gave a presentation entitled, "The Transition Between College and the Real World," and shared his public relations and Internet marketing expertise with a large group of UCLA business students. Sinan discussed the convergence of print and online media, and shared valuable insight on the latest industry trends and the future of Internet marketing. He also noted the pros and cons of being an entrepreneur and taking the right risks at the right time in life. Sinan attributed his success to four pillars, which include, Personal Integrity, Coaches & Mentors, Family and Education. If you are interested in having Sinan speak at an upcoming event, please email: jena@kanatsiz.com.

    Link here for Sinan's Presentation at UCLA

    Hall of Fame:.

    Sinan Kanatsiz Becomes Youngest Recipient in History to Win Santa Ana College Alumni Hall of Fame Achievement Award

    Sinan Kanatsiz, Chairman and CEO of K-COMM has been selected as the youngest recipient of the highly coveted Hall of Fame Award, bestowed by the Trustees of Santa Ana College. The Hall of Fame Award is the highest honor given by the college and is a distinguished milestone for the 30 year old entrepreneur. "This award represents an individual's character achievements in addition to their business accomplishments, we're elated to have Sinan join our honorary list," says Sara Lundquist, Ph.D., vice president of student services, Santa Ana College.

    Kanatsiz will be formally inducted into the Alumni Hall of Fame on Friday, May 20, 2005. He will also speak at commencement and be honored at a dinner reception.

    K-Comm Co-Hosts Spectacular Wealthy 100 Reception :.

    GR Capital and KPMG Share Stage with K-Comm for Triumphant Orange County Chapter of the Wealthy 100 Meeting

    K-Comm, GR Capital Asset Management and KPMG were excited to host the Orange County Chapter of the Wealthy 100’s spectacular event at Hush restaurant in Laguna Beach in mid-April. This fabulous networking opportunity for attendees offered mingling with some of Orange County's most prominent business leaders, delicious hors d'oeuvres and exquisite Levendi wine. Sinan Kanatsiz, K-Comm CEO, shared his expertise on how to make the right financial decisions at an early age, while KPMG Manager of Forensic Technology Services Vince Walden gave an insightful and entertaining presentation into the world of corporate fraud and investigation. Most importantly, guests walked away with a clear understanding of the "habits of wealth" and wealth management strategies provided by Todd Rustman, President of GR CAM. Plans for the next exciting Wealthy 100 event are in the works, with an announcement to be made shortly.

    K-COMM client Spotlight:

    Todd A. Rustman, CFP, CFA, CSA

    Todd A. Rustman co-founded GR Capital in 1995. He is also President and Porfolio Manager for GR Capital Asset Management, LLC (GRCAM), which also owns JSFA (Smith Advisors.com), and Pacific Capitol Planning Company (PCPC). GR Capital is a venture capital company specializing in creating a diversified portfolio of companies (both private and public) for the private clients and institutions which it represents in transactions. GRCAM is a Registered Investment Advisor (RIA) firm headquartered in Newport Beach, California.

    Todd Rustman also teamed with James and David Gianulias to found Levendi. In addition to his career as co-founder of GR Capital Asset Management, a Newport Beach-based financial management firm, Rustman assists in overseeing Levendi's business operations as well as manages its long-term financial health. A graduate of Pepperdine University, Rustman has traveled across the globe to hone his skills in the financial world and credits his many successes to his work ethic and passion for making every moment count. Todd currently resides in Newport Beach, California.


    K-Comm New Accounts :.
    K-Comm Signed as Agency for Public Relations, Marketing and Public Affairs with 8e6 Technologies, Best Best & Krieger, DG2L Technologies, Family Care Chiropractic Clinic, and Sober X USA

    K-Comm has had an amazing April, being tapped as the Marketing, Public Relations and Public Affairs agency by four Southern California-based companies and one in New York: 8e6 Technologies, Best Best & Krieger, DG2L Technologies, Family Care Chiropractic Clinic, and Sober X USA.

    Public Relations and Marketing Accounts:

  • Based in Orange, CA, 8e6 Technologies is a leading provider of appliance-based URL filtering web-use reporting, IM and P2P control solutions. Since 1995 8e6 has provided scalable network solutions to enterprise, SMB and education customers worldwide. Located in Orange, California, 8e6 assists its customers in reducing liability, improving employee productivity and preserving network resources. www.8e6.com


  • DG2L Technologies is the world leader in MPEG-4 based next generation media solutions and CODEC agnostic end-to-end digital media solutions (MPEG-4, H.264, MPEG-2, WM9). The company, headquartered in New York, is the first ever to introduce an MPEG-4 based Digital Cinema Distribution and Presentation system and an MPEG-4 based DVB/ IP Set-Top Box. DG2L offers an integrated suite of encoding, authoring, distribution and playback solutions for the delivery of interactive digital media over broadcast, broadband and wireless networks to any device and provides cross-platform, cost-efficient solutions for content developers, broadcasters, network operators, and consumer device manufacturers. www.dg2l.com

    Public Affairs Account:


  • Best Best & Krieger is a full-service law firm with more than 160 attorneys in seven California offices. The firm handles complex, multi-disciplinary issues and provides solutions for public agencies, governmental entities, businesses and individuals. BB&K’s legal service areas include: bankruptcy, business planning and transactions, eminent domain, employee benefits, environmental and natural resources, intellectual property, labor and employment, litigation, municipal law, public finance, real estate, redevelopment and housing, schools and special education, special districts, and tax, estate and trust administration. www.bbklaw.com

    • We Thought You Should Know:.

    The Making of an Effective Newsletter

    One of the many things that K-Comm produces for every client to help enhance their reach and create strong viral marketing is a monthly or quarterly newsletter. Some clients prefer e-newsletters, while others still like the traditional physical newsletters – some even like to do both. We wanted to share with you some tips we feel are critical to creating a successful newsletter:
  • Analyze and study how others are doing it: Determine what works and what is weak
  • Plan your newsletter before launching it: Know your editorial position, the layout, art work, type styles, subscription price, distribution methods, and every other detail necessary to make it look, sound and feel like the end result you have envisioned
  • Be sure your newsletter works with the personality you’re trying to build for it; Make sure it reflects the wants of your subscribers
  • Name the newsletter: The name should set it apart from similar newsletters and define the direction and scope of the newsletter
  • Don’t skim on design or graphics – the more aesthetically pleasing the newsletter, the better chance that it will be read
  • Build your subscriber list and enlist your subscribers to send you names of people they think might be interested in receiving the newsletter
  • Give your readers quality information about your company as well as the industry your company works in – make sure it is newsworthy and provides readers with good resources

    • K-COMM is Hiring :.

    K-Comm is Hiring Public Relations Specialist for Los Angeles Area

    SUMMARY
    Marketing / PR Specialist to work directly with the CEO and Director of Public Relations on Los Angeles area accounts. Responsible for handling a variety of PR/Marketing/E-Marketing duties on multiple accounts simultaneously and business development in LA County.

    ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Special projects may be assigned as needed. All areas of work pertain to Los Angeles accounts unless otherwise directed.
  • Public relations, media relations, e-marketing, web site copy, client correspondence, and research
  • Producing media materials including press releases, pitches, editorial articles, ads, advertorials, collateral, broadcast copy, PSAs, speeches, event scripts and more
  • Support and contribute to business development efforts
  • Assist with internal collateral, online campaigns, materials and events that will increase business growth
  • Media Database management: Maintain current media databases for individual clients
  • Maintain client account activity in Client Project Manager
  • Media pitching and follow-up on various campaigns as needed
  • Assist with producing proposals for potential clients
  • Maintain news clip archives
  • Coordinate and execute special events from concept to post-event summary, including press conferences, media receptions, business events, and trade shows
  • Contribute key creative advice on all client accounts
    • Email     Sinan Kanatsiz to inquire within.

    K-Comm is a full-service, public relations and public affairs firm, specializing in internet marketing, strategy and public positioning.

    Copyright © 2005 Kanatsiz Communications, Inc. All Rights Reserved.

    K-COMM, Inc.
    10 Mar Del Rey
    San Clemente, CA
    92673
    949.443.9300 tel.
    949.443.2215 fax
    info@kanatsiz.com
    www.kanatsiz.com
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