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Internet Marketing »
The effectiveness of any direct mail campaign, whether offline or online is
primarily determined by two key attributes: The quality of the list and, of
course, the quality of the message. However, with that said there are some
distinct advantages to direct email marketing that cannot be ignored.
Not only is direct email marketing simply another medium for distributing
messages, it clearly offers distinct advantages and increased effectiveness
compared to what is possible in the physical world.
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