Welcome to the very first issue of K-COMM's Communication Alert. These emails will be your insight to public policy, political updates, Internet Marketing news and the latest information regarding K-COMM.

In this issue...
  • Field Report: K-COMM Featured in the Orange County Business Journal
  • OC Success Story: Orange County’s Business Leaders Turnout for K-Comm Focus Group
  • K-COMM Launches Public Affairs Division: Jeff Montejano, VP of Public Affairs
  • K-COMM New Accounts: K-COMM tapped by Orange County Transportation Authority, California Latino School Board Association, Generation NeXt and Early Detect
  • Internet Marketing Association (IMA) Update: Successful Event in October 2004
  • Thought You Should Know: Search Engine Forecast 2005
  • Job Opportunities: K-COMM is Hiring - Job Listing Posted


    Field Report:.

    K-COMM Featured in Orange County Business Journal:.



     OC Success Story:.



    Orange County’s Business Leaders Turnout for K-Comm Focus Group

    Last month, K-COMM conducted focus groups for the Orange County Transportation Authority with special guest National Political Pollster, DR. Frank Luntz.

    The purpose of the focus group was to gather feedback, views and suggestions from high-level Orange County business leaders regarding the future of Orange County.

    Several business leaders were in attendance along with Orange County elected officials. Participants pictured above include:
  • Manuel Ramirez, CEO, Ramirez International
  • Paul Makarechian, CEO, Makar Properties
  • Richard Reisman, CEO, Orange County Business Journal
  • Quentin Caruana, EVP and Co-Founder, Dana Capital
  • Eric Lundbohm, VP of Marketing, 8e6 Technologies
  • Kevin Maloney, CEO, Quantum Sphere
  • Chris Winn, CEO, Sales & Services
  • A.J. Moul, Sales Director, XO Communications
  • Todd Rustman, CEO, GR Capital / Levendi Vinyards
  • Wendy Burke, Communications Manager, Endevco
  • Max Todorov, Director, Boeing
  • Ken Skoda, Vice President, LWS Advertising
  • Jason Hartman, CEO, Hartman Media Group
  • Stephen Christensen, EVP, Concordia University

    • K-COMM Launches Public Affairs Division :.

    Political Veteran Joins Leading Southern California-based firm As New Vice President

    Kanatsiz Communications announced political veteran Jeff Montejano as its new strategic partner and vice president of public affairs.

    Montejano has been actively involved with business, public policy and political affairs throughout California, serving as an advisor to CEOs, attorneys and various elected officials on federal, state and local levels With a decade of experience in public relations and public affairs, an extensive background in politics, and years of service on both the government and agency sides, Montejano brings invaluable expertise and perspective to K-Comm’s public relations strategies and operations. K-Comm’s clients include IBM, Jones for U.S. Senate and Dana Capital, to name a few.

    Link here for the complete press release


    K-COMM New Accounts:.

    K-Comm tapped by Orange County Transportation Authority, California Latino School Board Association, Generation NeXt and Early Detect

     K-Comm has had an exciting December, signing four major accounts to help close out what has been a landmark year for the company. It is an honor to have been chosen by these companies to provide the best Internet Marketing, Public Affairs and Public Relations throughout the region.

    As we enter 2005 we plan on continuing to add industry-leading companies to our portfolio, enhancing the professional network we share with our clients. Please meet the newest additions to the K-Comm network:

    Orange County Transportation Authority (OCTA) - OCTA is the county's primary transportation agency. Their multimodal focus on freeways, streets and transit helps keep the county's 2.8 million people moving. www.octa.net

    California Latino School Board Association (CLSBA) – CLSBA is focused on the academic achievement of ethnic minority students throughout California. They work at improving upon existing Hispanic education by encompassing all aspects of the students’ environments: academic, home and health.

    Generation NeXt - Generation NeXt seeks out and supports moderate candidates and inclusive, mainstream policies that protect the values of the next generation of business and community leaders and families. The private membership includes young business and community leaders who want policies and candidates that are in line with issues that effect the next generation of Americans. www.gen-next.org

    Early Detect - Early Detect Inc. brings innovative and reliable diagnostic tests and devices to world markets. They offer a comprehensive line of in-home diagnostic tests and self-care products, which combine ease-of-use and affordability for individuals, businesses and physicians.     www.earlydetect.com

    Successful Internet Marketing Association Event Held in October :.




    The Internet Marketing Association drew a standing room only crowd at their Oct. 26 presentation “Successful E-Mail Marketing: Producing Impact, Sales and ROI,” held at the Irvine Marriott Hotel & Resort. Attendees from Orange County businesses and enterprises learned from experts how to leverage Internet marketing to drive their company's success, and were able to network with leaders in the industry.

    Featured presenters included: Chris Baggott, Co-Founder and Chief Marketing Officer of ExactTarget, one of the largest providers of on-demand email software solutions with more than 2,400 clients worldwide; Sinan Kanatsiz, Chairman of the Internet Marketing Association (IMA) and Chairman & CEO of K-Comm, Inc.; and Quentin Caruana, Co-Founder and Executive Vice President of Dana Capital. Topics included 2004-2005 Internet Marketing forecast, metrics and web trends analysis, laws and regulations for the coming year, search engine optimization, best practices for webinar sales lead generation, successful Internet marketing initiatives, best e-newsletter strategies and networking with key decision makers and marketing influencers.

    There are more great IMA events on the horizon, which will inform you about in upcoming issues of our Communication Alert. For more information on IMA, please visit     www.imanetwork.org.

    We Thought You Should Know :.

    K-Comm is always stressing the exceptional service we provide for our clients. One of the unique and powerful tools we offer is our ability to give our clients search engine optimization on Google, Yahoo and several other search sites. Due to strong, ongoing relationships with key staff members at these search engines, K-Comm allows their clients to maintain “top ten” status on these sites, without spending the enormous amounts of money other companies pay for the same results.

    According to a recently published article on Mediapost, “Advertisers will spend $4 billion in 2004 by year-end on search marketing programs, and are expected to spend 39 percent more on such programs in 2005, according to the Search Engine Marketing Professional Organization (SEMPO).

    The $4 billion figure includes payments to search engines and search-related media companies, search engine marketing agencies, as well as in-house expenditures in support of such programs, including "paid placement," "paid inclusion," "organic search engine optimization," and "search engine marketing technology platforms.

    K-COMM is Hiring :.

    SUMMARY
    Marketing / PR Manager responsible for analyzing and creating diverse marketing campaigns targeting the Real Estate, Mortgage and other niche markets.

    ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Special projects may be assigned as needed.
  • Develop market strategies, forecasts, product concepts, key messages, and market positioning for target markets
  • Responsible for supporting business development efforts as relationships are formed with vendors
  • Work with sales to develop marketing resources that support sales goals
  • Create marketing collateral, online campaigns, educational seminars and other resources that will increase business growth
  • Build brand awareness and loyalty – Labeltronix Supplies
  • Responsible for Marketing Database management - sales lead management- review leads to check for timely response and logged information
  • Work with Product Management team to create offerings for small business
  • Coordinate Focus groups in target market, to test product, web and other campaign efficiency.
  • Establish reports to track success of different campaigns
  • Establish reports to track retention status of each target group
  • Establish Customer Surveys
    • Email     Sinan Kanatsiz to inquire within.

    K-Comm is a full-service, public relations and public affairs firm, specializing in internet marketing, strategy and public positioning.

    Copyright © 2004 Kanatsiz Communications, Inc. All Rights Reserved.

    K-COMM, Inc.
    10 Mar Del Rey
    San Clemente, CA
    92673
    949.443.9300 tel.
    949.443.2215 fax
    info@kanatsiz.com
    www.kanatsiz.com