Welcome to the June issue of K-COMM's Communication Alert. These emails will be your insight to public policy, political updates, Internet Marketing news and the latest information regarding K-COMM.

K-Comm wishes you and your family a wonderful and safe Independence Day!

In this issue...
  • Front Page News: Sinan Kanatsiz and Paul Makarechian Make Headlines for Generation NeXt on the Cover of the Orange County Register
  • A Visit to Vegas: Sinan Kanatsiz Covers His Experience at the New Wynn Resort
  • K-COMM New Clients: : K-Comm Tapped for Public Relations, Marketing and Creative for Freedom Innovations, The Hartmann Law Firm and Girls & Boys Town of Southern California
  • We Thought You Should Know: Getting Positive Media Attention – The Orange County Register
  • K-COMM Public Affairs Strategy: Unique Blend of Public Affairs Work, Government Relationships and Strategy
  • Job Opportunities: K-Comm is Hiring Public Relations Specialist – Job Listing Posted

    Front Page News:.
    Sinan Kanatsiz and Paul Makarechian Make Headlines for Generation NeXt on the Cover of the Orange County Register

    Elite and hip make up new GOP set
    Generation Next putting the 'party' in Republican Party as it defines where it stands on the issues.

    By MARTIN WISCKOL, The Orange County Register

    These aren't your father's Republicans.

    Paul Makarechian, 31, showed up in jeans to host an event with Assembly GOP Leader Kevin McCarthy of Bakersfield. That was at Fashion Island's trendy Ozumo Japanese restaurant.

    Another of the group's events, this one featuring a congressman, was held at Costa Mesa's hip Sutra Lounge. One of the group's board members, land broker Craig Atkins, is spending much of the year surfing the world's best waves. Makarechian, the chairman, gleefully lists the spiky hair of one favored candidate as an attribute. The group, less Atkins, flew to Vegas this month for its board retreat, which included diversions beyond politics.

    Welcome to Generation Next, a group of young entrepreneurial millionaires - and aspiring millionaires - gearing up to shape the GOP of the future. It's about fun. It's about image. It's about power. It's about networking.

    Oh yeah, and it's about politics.

    "Young people look at Republicans, and it's like a parental thing," said Makarechian, CEO of the company that runs the St. Regis Monarch Beach Resort. "We're finding more and more there's a void. ... We're building a network of Gen X entrepreneurs who are taking a progressive, practical approach to business and politics. Who look at what the education system and the business environment will be five, 10, 15 years from now. Who are shapers of culture."

    Since forming last year, the Orange County-based group has signed up 20 members - by invitation only, with $10,000 in annual dues. Members include Bill Lyons, the son of developer William Lyons, and Jeff Gehl, the son-in-law of developer and former Ambassador to Spain George Argyros.

    Link here to read article

    A Visit to Vegas :.
    Sinan Kanatsiz Covers His Experience at the New Wynn Resort
    On a recent visit to the Wynn Resort and Casino with my girlfriend, I was amazed at the signicant investment that was made to enclose the hotel to its guests. Steve Wynn, an international symbol of entrepreneurism has succeeded in my eyes with his vision of creating a Vegas playground for whales. We were impressed by Wynn's vision of adding color and class in every detail of the resort, from its famed boutique stores, to their $5,000 slot machine which I was tempted to pull, but distracted by reasoning. During our stay we experienced a few glitches with our room, but the staff was professional and comped us for our inconvenience. My review on the new Wynn is spectacular with a few bugs - kind of like the latest release of Microsoft Windows - we all love it, but get furious when the mouse freezes.

    K-COMM New Clients :.

    K-Comm Tapped for Public Relations, Marketing and Creative for Freedom Innovations, The Hartmann Law Firm and Girls & Boys Town of Southern California

    K-Comm has kicked off the summer with some exciting new clients on the roster. The team has been tapped for various Marketing and Public Relations needs by three top Southern California-based businesses and organizations: Freedom Innovations, The Hartmann Law Firm and Girls & Boys Town of Southern California.
  • Founded in 2002, Irvine, CA-based Freedom Innovations markets advanced technology prosthetics to provide amputees with prosthetic components that create "a revolution in motion and freedom of activity." The company's innovative technologies are applied to achieve top-quality, durable, comfortable and flexible prosthetic devices for moderate-activity individuals, as well high-performance prosthetics for active-lifestyle amputees. All products are designed and manufactured in America at affordable prices. Freedom’s prosthetics, liners and components are distributed throughout the U.S., Canada, Europe, Australia, and Asia. www.freedom-innovations.com

  • An affiliate of the national Girls & Boys Town, Girls & Boys Town of Southern California is committed to the organization’s long history of offering help, hope and healing to abused, abandoned, neglected, handicapped or otherwise troubled children. Headquartered in Santa Ana with two other area emergency shelters and a fourth under construction, they share in the mission to change the way America cares for her at-risk children. www.girlsandboystown.org/southerncalifornia

    • We Thought You Should Know :.

    As a leading public relations and marketing agency we are always looking for ways to grow and build on our industry knowledge in order to provide the best possible resources for our clients. When we come across something that we feel is valuable, we want to share it with all of our friends and colleagues who may benefit. The following articles are from recent issues of the Orange County Register and PRWeek magazine. We hope you find them useful…

    Getting Positive Media Attention – The Orange County Register, June 27, 2005
  • Have specific targets. It's better to have a few media outlets in mind than to simply issue a press release. Ask yourself what will more effectively reach your customers – is it a trade publication or your local paper? Once that is determined, get to know the publication and their readership, which reporter covers what topics and read a series of articles by the reporters. Once you have specific targets, tailor your approach.
  • Focus on trends or current events. The company that can tie into a trend happening in the marketplace, that is creating a new way of doing things or has something that ties into events of the day, is more interesting to a reporter.
  • Provide relevant, timely information. It is much more effective if you can present the media information that is relevant to today's world and is something that has a timeliness about it. For example, if you have a new product that targets men, tie it into a gift-giving time, such as Father's Day.
  • Be concise. If you are issuing a press release or have a story idea, put the most important information up front and tell the reporter why their readers will be interested. Avoid technical jargon and speak to the trend, need or news in real terms.
  • Be a good resource, providing relevant information on your industry or passing along information. It may not result in coverage right away, but may over time.

    • K-COMM Public Affairs Strategy :.
    Unique Blend of Public Affairs Work, Government Relationships and Strategy

    ENDEVCO

    K-Comm’s public affairs division was recently hired providing government relations and corporate positioning for ENDEVCO Corporation, a world-leading designer and manufacturer of sensors used in the aerospace, automotive, aviation, defense, industrial, marine and medical arenas.

    Clients include Johnson and Johnson, Lockheed Martin, Boeing, GM and Honeywell. ENDEVCO’s products range from the NASA
    Space Shuttle monitoring, automotive safety testing, in-flight gas turbine vibration monitoring, submarine silencing systems and monitoring heart pacemakers.

    EarlyDETECT, Inc.

    K-Comm’s pubic affairs division is also providing government relations services for EarlyDETECT, Inc., a leading provider of cost-effective, convenient and reliable health tests and devices to world markets. EarlyDETECT is in position to deliver testing solutions to current and future healthcare market needs at a fraction of the cost of many traditional health tests.

    Its FDA-approved products include testing for pregnancy, ovulation, menopause, cholesterol, drug detection, alcohol-blood levels, breast self-examination, blood pressure monitoring, prostate and colon health.

    K-COMM is Hiring :.
    K-Comm is Hiring Public Relations Specialist for Los Angeles Area

    SUMMARY
    Marketing / PR Specialist to work directly with the CEO and Director of Public Relations on Los Angeles area accounts. Responsible for handling a variety of PR/Marketing/E-Marketing duties on multiple accounts simultaneously and business development in LA County.

    ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Special projects may be assigned as needed. All areas of work pertain to Los Angeles accounts unless otherwise directed.
  • Public relations, media relations, e-marketing, web site copy, client correspondence, and research
  • Producing media materials including press releases, pitches, editorial articles, ads, advertorials, collateral, broadcast copy, PSAs, speeches, event scripts and more
  • Support and contribute to business development efforts
  • Assist with internal collateral, online campaigns, materials and events that will increase business growth
  • Media Database management: Maintain current media databases for individual clients
  • Maintain client account activity in Client Project Manager
  • Media pitching and follow-up on various campaigns as needed
  • Assist with producing proposals for potential clients
  • Maintain news clip archives
  • Coordinate and execute special events from concept to post-event summary, including press conferences, media receptions, business events, and trade shows
  • Contribute key creative advice on all client accounts
    • Email     Sinan Kanatsiz to inquire within.

    K-Comm is a full-service, public relations and public affairs firm, specializing in internet marketing, strategy and public positioning.

    Copyright © 2005 Kanatsiz Communications, Inc. All Rights Reserved.

    K-COMM, Inc.
    10 Mar Del Rey
    San Clemente, CA
    92673
    949.443.9300 tel.
    949.443.2215 fax
    info@kanatsiz.com
    www.kanatsiz.com
    This email was sent by: Kanatsiz Communications
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